Where Did Skate Culture Go? Brands like Santa Cruz, Vans, Independent Truck Company, Powell-Peralta, and later Supreme helped define an entire generation's aesthetic. Skate videos became cultural events. Local skate shops became community centers.

When people hear the word FIFA, many think of soccer. They think of goals, stadiums, rivalries, and championships. But FIFA is much bigger than a sporting organization. It is one of the most powerful cultural, economic, political, and marketing forces on Earth.